Privacy Policy

1. Introduction and Scope

NEXAPLAY TECHNOLOGIES LIMITED (“NEXAPLAY,” “we,” “our,” or “us”) develops and publishes mobile games and related services. We are deeply committed to protecting your privacy and ensuring transparency regarding how we handle your personal data.

This Privacy Policy applies to all of our mobile games, applications, websites, forums, and related services (collectively, the “Services”). It governs how we collect, use, process, disclose, and secure information when you access or interact with our Services through the Apple App Store, Google Play Store, or any other platform.

By downloading, accessing, or using our Services, you signify that you have read, understood, and agreed to the data practices described in this Privacy Policy. If you do not agree with these practices, please do not use our Services.

2. Comprehensive Data Collection

We collect various categories of information to provide, optimize, and monetize our Services. This data is collected in three primary ways: information you provide directly, information collected automatically, and information obtained from third parties.

Information You Provide Directly

Account Registration Data: Username, password, email address, profile picture, and age/date of birth.
Transaction Information: Records of virtual items, virtual currency, or subscriptions purchased within the app (note that payment processing is handled by platform providers like Apple or Google; we do not collect full credit card details).
Communications: Content of messages sent to our customer support team at info@nexaplaytechnologies.com, including crash reports, feedback, and attachments.
Social and Interactive Data: In-game chat logs, forum posts, leaderboards, and interactions with other players.

Information Collected Automatically

Device Identifiers: Apple Identifier for Advertisers (IDFA), Google Advertising ID (GAID), device tokens, IP addresses, and MAC addresses.
Hardware and Software Specs: Device type, manufacturer, hardware model, operating system version, screen resolution, and available storage.
Network Information: Mobile carrier, connection type (Wi-Fi, 4G, 5G), and network latency.
Gameplay and Usage Analytics: Session length, features used, progression, levels completed, in-game preferences, tutorial completion rates, and crash logs.
Geolocation Data: Coarse location data (e.g., country, state, or city level) inferred from your IP address to provide localized content and enforce regional compliance. We do not collect precise GPS locations without explicit consent.

Information from Third-Party Sources

Social Media Platforms: If you link your account to Facebook, Google Play Games, or Apple Game Center, we receive your public profile information, user ID, and friend lists according to your privacy settings on those platforms.
Advertising and Analytics Partners: Data regarding your interaction with our ads placed on other apps or websites, used to measure campaign effectiveness.

3. How We Use Your Information

NEXAPLAY TECHNOLOGIES LIMITED processes your data for specific, clearly defined purposes:

Service Delivery and Operations

To create and manage your player account.
To save gameplay progress across multiple devices.
To process in-app purchases and deliver virtual goods.
To provide necessary customer support and respond to inquiries.

Game Optimization and Analytics

To monitor server health and resolve technical issues or bugs.
To analyze player behavior to balance game mechanics and difficulty levels.
To test new features and evaluate user engagement metrics.

Advertising and Monetization

To serve contextual and personalized advertisements within our games.
To track the performance of ad campaigns and calculate revenue.
To offer “rewarded video ads” where players choose to watch ads in exchange for in-game currency.

Security, Fraud Prevention, and Legal Compliance

To detect, investigate, and prevent malicious activity, cheating, or unauthorized modifications to our games.
To enforce our Terms of Service and End User License Agreements (EULA).
To comply with legal obligations, court orders, or requests from law enforcement agencies.

4. Advertising and Tracking Technologies

Our Services are free to play, supported largely by advertising revenue. To deliver ads effectively, we integrate third-party Software Development Kits (SDKs) and Application Programming Interfaces (APIs).

Third-Party Ad Networks: Partners such as Google AdMob, Unity Ads, AppLovin, and ironSource may collect Device Identifiers and Usage Analytics to serve ads tailored to your interests. Cookies and Web Beacons: While mobile apps do not use traditional browser cookies, our third-party partners use mobile tracking technologies to recognize your device across different apps and platforms.

How to Opt-Out of Targeted Advertising

You have the power to control ad tracking directly through your device’s operating system settings:

iOS Devices: Navigate to Settings > Privacy & Security > Tracking, and toggle off “Allow Apps to Request to Track.”
Android Devices: Navigate to Settings > Google > Ads, and select “Opt out of Ads Personalization” or “Delete advertising ID.”

5. Information Sharing and Disclosure

We do not sell your personal data in the traditional sense. We share information only under the following strictly controlled circumstances:

Authorized Service Providers: We share data with trusted vendors who perform services on our behalf, such as cloud hosting (e.g., AWS, Google Cloud), customer support ticketing systems, and analytics providers.
Advertising Partners: We share device identifiers and gameplay data with ad networks to facilitate the delivery of in-game advertisements.
Business Transfers: If NEXAPLAY TECHNOLOGIES LIMITED undergoes a merger, acquisition, bankruptcy, or sale of assets, your personal information may be transferred to the successor entity. You will be notified of any such change in ownership.
Legal and Safety Disclosures: We may disclose your information if required by law, subpoena, or if we believe in good faith that such action is necessary to protect the physical safety of any person, to prevent fraud, or to defend the rights and property of our company.

6. International Data Transfers

NEXAPLAY TECHNOLOGIES LIMITED operates globally. Your personal information may be transferred to, and processed in, countries other than the country in which you reside. These countries may have data protection laws that differ from your jurisdiction.

When we transfer your data internationally, we employ appropriate safeguards. For users in the European Economic Area (EEA) or the United Kingdom (UK), we rely on recognized legal mechanisms, such as the European Commission’s Standard Contractual Clauses, to ensure your data receives an adequate level of protection.

7. Data Retention and Security

Data Security: We implement comprehensive technical, administrative, and physical safeguards designed to protect your data from unauthorized access, loss, misuse, or alteration. This includes data encryption in transit (HTTPS) and at rest, secure server infrastructure, and strict access controls for our employees. However, no internet transmission is completely secure, and we cannot guarantee absolute security.

Data Retention: We retain your personal data only for as long as your account is active or as needed to provide you with the Services. We may retain certain information longer if required to resolve disputes, enforce our agreements, or comply with legal obligations (e.g., tax and accounting laws). When data is no longer necessary, it is securely deleted or anonymized.

8. Children’s Privacy (COPPA & GDPR-K Compliance)

Protecting the privacy of young children is a paramount concern. NEXAPLAY TECHNOLOGIES LIMITED’s games are generally developed for a general audience.

If a specific game is directed at children, or if we use age-gating and determine a user is under the age of 13 (in the United States) or under 16 (in the European Union), we implement strict safeguards:

We do not require children to provide personal information (such as name or email address) to play the game.
We disable targeted (behavioral) advertising; children will only see contextual, non-personalized ads.
We restrict the collection of persistent identifiers to support only the internal operations of the game (e.g., analytics and crash reporting).
We do not allow children to share personal data publicly through in-game chat or social integrations.

If you are a parent or guardian and believe we have inadvertently collected personal data from your child in violation of applicable laws, please contact us at info@nexaplaytechnologies.com so we can immediately delete the information.

9. Your Regional Privacy Rights

For Users in the European Economic Area (EEA) and UK (GDPR)

We process your personal data based on several legal grounds: consent (for targeted advertising), contract necessity (to provide the game), and legitimate interests (for analytics and security). You possess the following rights:

Right of Access: To request a comprehensive copy of your personal data.
Right to Erasure (“Right to be Forgotten”): To request the permanent deletion of your data.
Right to Rectification: To correct inaccurate or incomplete data.
Right to Restrict Processing: To request we pause processing your data under certain conditions.
Right to Data Portability: To receive your data in a structured, machine-readable format.
Right to Object: To object to our processing of your data for legitimate interests.

For Users in California (CCPA / CPRA)

The California Consumer Privacy Act grants specific rights to California residents:

Right to Know: You may request disclosure of the specific pieces and categories of personal information we have collected, the sources, the business purpose, and the categories of third parties with whom we share it.
Right to Delete: You may request the deletion of personal information we have collected from you.
Right to Opt-Out of Sale or Sharing: While we do not “sell” data for money, sharing data with ad networks may be considered a “sale” or “sharing” under California law. You can opt out via your device settings or by contacting us.
Right to Non-Discrimination: We will not deny you goods or services, or provide a different level of quality, for exercising your privacy rights.

To exercise any of these regional rights, please email info@nexaplaytechnologies.com with the subject line “Privacy Rights Request.” We will verify your identity and process your request within the statutory timeframes (usually 30 to 45 days).

10. Updates to This Privacy Policy

We reserve the right to modify or update this Privacy Policy at any time to reflect changes in our business operations, technology landscape, or legal obligations. When we make material changes, we will update the “Effective Date” at the top of this document. We may also notify you via an in-app alert or push notification prior to the changes taking effect. Your continued use of the Services after the effective date constitutes your acceptance of the revised policy.

11. Contact Information

If you have any questions, concerns, or complaints regarding this Privacy Policy, our data collection practices, or how to exercise your rights, please do not hesitate to contact our Data Protection Officer (DPO) and support team:

NEXAPLAY TECHNOLOGIES LIMITED Email: info@nexaplaytechnologies.com